$1M in New ARR in 90 Days | SMGP Case Study

The short version

Enterprise SaaS deals stall because the buying committee is large and busy. So we put the whole committee on one email thread, then showed up in their LinkedIn inboxes with a personal video.

Ninety days after launch, the client had two new enterprise customers, Citigroup and Comcast, worth $1 million in combined ARR. Behind them sit open conversations with Arthur J. Gallagher, Abbott, BMO, TD Bank, Paychex, Reinsurance Group of America, MyEyeDr, and Cisco, all opened by the same engine.

The go-to-market motionWhat we ran

The same group email engine we run for our signage client, pointed at enterprise SaaS buyers, with LinkedIn video layered on top.

Channel one

Group email to the committee

One thread reaches every stakeholder at the account at once. Nobody waits on an internal forward, and nobody can say they missed it.

Channel two

LinkedIn video outreach

Short personal videos recorded for the same decision-makers. A face and a name stand out in an inbox full of text pitches.

The list

Enterprise-only targeting

Fortune 500 banks, insurers, and household technology names. We sized every account before it entered the list, so no small deals diluted the pipeline.

The follow-through

Two channels, one conversation

Email opens the account and LinkedIn keeps it warm. Prospects had met the client twice before the first sales call.

Channel one: what the committee receives illustrative example

New Message

From salesperson@clientdomain.com

ESExecutive sponsor BOBudget owner PLProgram lead

Subject [Enterprise brand] uses [Client]

Hello [person1], [person2], and [person3],

Companies like [known customer] use [Client] and see [outcome]. We put together a pilot offer for [Company].

Reply and we will send the details.

Best,
The [Client] team

Recipients per thread: the full buying committee · Opener: proof, then a pilot offer

Disclaimer: this email is a mock-up we wrote to show the format. It is not the email we sent for this client. The real copy stays private.

Channel two: what lands on LinkedIn illustrative example

LinkedIn · Messaging

Recorded for [first name] at [Company] 0:38

Hi [name], I recorded this for you. It shows what [Client] would look like at [Company] in under a minute. Reply here if you want the full walkthrough.

Format: personal video, under a minute · Sent to: the same committee members

Disclaimer: this message is a mock-up we wrote to show the format. It is not the message we sent for this client. The real copy stays private.

The revenue and the pipelineThe results

Two enterprise contracts signed, and eight more enterprise conversations opened behind them.

$1,000,000

New ARR closed

Enterprise clients signed

$500,000

ARR per closed client

Enterprise doors opened

Days from launch

Closed · $500,000 ARR

Citigroup

A global bank, reached cold through the committee thread and closed inside the window.

Closed · $500,000 ARR

Comcast

A Fortune 50 media and connectivity company, opened and closed by the same two-channel motion.

The pipeline behind the closes

The engine kept opening doors while the first two deals closed. Each of these companies entered active conversation with the client during the same window.

Enterprise doors opened

Arthur J. Gallagher Abbott BMO TD Bank Paychex Reinsurance Group of America MyEyeDr Cisco

Why the client is unnamed

The client is anonymized under our client privacy policy. The results are real, and the customer names are published with the client's approval.

$1 million in new ARR in 90 days.